How to Use Loom for Winning Listings and Referrals

Osiel Jo

22 Nov 2025 — 3 min read

Supercharge Your Real Estate Game

Are you a real estate agent on the hunt for innovative ways to snag new listings and earn golden referrals? If so, welcome to the world of Loom videos! Today, we're pulling back the curtain on a clever, no-cost approach to transform leads into clients—and clients into raving fans. No complicated tech required. Just a camera, your personality, and a dash of courage! Ready to level up? Let’s dive in.

Why Use Loom Videos for Real Estate?

In the digital age, everyone's inbox is overflowing. Written emails blend together and get lost. But imagine this: a personalized video delivered straight to your prospective client. Suddenly, you’re not just another name. You’re a real person, offering real help. According to industry research, agents who use video tools can win up to 70% more listings compared to those who don’t. Plus, video messages build trust, show off your expertise, and differentiate you in a crowded field.

Boost Your Real Estate Listings with Loom Videos

Step 1: Make It Personal

Forget mass marketing. Loom lets you record quick, personalized videos for each prospect. Mention their name, reference their property, and speak directly to their needs. Instead of being another email in their spam folder, you become a memorable, friendly face.

Step 2: Walk Through Home Valuations

Instead of sending a bland report, screen-record yourself walking through a home valuation or market analysis. Point out features, trends, and specific advantages. Clients love guidance that’s easy to follow, and seeing your face breaks down barriers. As one happy client said, "It felt like I was already getting a sneak peek at working together!"

This video gives you a perspective on how powerful Loom can be when combined with your MLS to build trust and deliver value from the very first touch with your leads.

Step 3: Impress With Follow-Up

After showings, record a thank you video summarizing feedback or next steps. This not only feels personal, but it also keeps you top-of-mind when competing agents might vanish until the next call.

Step 4: Request Referrals

Your clients love you—now encourage them to spread the word! Wrap things up with a sincere (and smile-filled) video asking for referrals. Make it easy by sharing examples of who you help best, so they know exactly who to send your way.

Tips to Create Winning Loom Videos

Keep videos short and sweet—under two minutes is ideal.
Be yourself! Authenticity builds trust faster than any sales script.
Address any pain points or questions directly.
Use clear visuals and simple language.
Always end with a clear call to action: schedule a meeting, reply with questions, or share your video with friends.

Table: Key Benefits of Loom Videos for Agents

Benefit	Details
Builds Trust	Humanizes your outreach and puts a face to your name
Saves Time	Easier to record one video than write lengthy emails for each lead
Boosts Conversion	Prospective clients are more likely to respond to video messages
Encourages Referrals	Happy clients love sharing great service with friends—and videos make it easy to convey that experience

Conclusion: It’s Time to Get Creative (and Camera-Ready!)

Let’s face it, standing out in real estate can feel like finding a needle in a haystack. Using personalized Loom videos is a quick, fun, and supremely effective way to be the agent everyone remembers—and refers. Give it a try, unleash your personality, and watch those listings (and referrals) roll in!

FAQ about Loom Videos in Real Estate

Is it hard to create Loom videos for clients?
Not at all! Many agents report feeling camera-shy at first, but practice makes perfect—and there’s a “redo” button for a reason.
Do videos actually help win more listings?
Yes. According to Homes.com, agents using video marketing see up to 49% faster revenue growth.
What should I say in my video to get referrals?
Be specific! Briefly share the types of clients you help best and ask if they know anyone who could use your expertise.
How long should my videos be?
Keep it short—aim for one to two minutes for best results and engagement.