Should You Pay for RedX Leads to Call Expired Listings and FSBOs?

The Truth About Paid Lead Services for Expired Listings and FSBOs

If you’re a real estate agent on the hunt for more listings, chances are you’ve heard whispers about using paid lead services to target expired listings and For Sale By Owners (FSBOs). Maybe you’ve even considered shelling out a few bucks each month for a tool like RedX. But do these services really deliver the golden ticket—or are they another fancy expense draining your pocketbook faster than you can say ‘Just Sold’?

What Are Expired & FSBO Leads, Anyway?

Before we dive in, let’s clarify what these leads are and why they matter. Expired listings are those properties that didn’t sell during their listing period, while FSBOs are brave homeowners trying to sell their properties without an agent. Both types present fantastic opportunities for agents ready to bring their expertise to the table.

How Paid Lead Services Work for Real Estate Agents

With tools like RedX, you sign up, pay a monthly fee, and get access to a daily drip of expired and FSBO leads tailored to your area. The service typically scrapes public records, compiles the data, and sometimes even provides phone numbers so you can start dialing right away (with permission, of course!). Think of it as a very caffeinated assistant who never stops searching the MLS.

Key Features of Paid Lead Services

• Aggregated lists of expired and FSBO listings updated daily
• Owner contact details provided (when available)
• Call tracking, scripts, and even built-in dialers in some cases
• Filters to zero in on your ideal clients and neighborhoods

The Real Benefits (and Some Hilarious Setbacks)

Let’s keep it real: good leads can change your business. But it’s not always sunshine and rainbows. Below, let’s break down the pros and cons as shared by seasoned agents who’ve taken the plunge.

The Secret Sauce: It’s All About Your Approach

Buying lead access is only step one. Winning the listing takes skill, perseverance, and the occasional sense of humor. As Entrepreneur points out, "Persistence and creative outreach trump any single tool or software" (https://www.entrepreneur.com/growing-a-business/real-estate-agents-sales-prospecting/427453).

• Be ready to make lots of calls—yes, even the awkward ones
• Don’t sound like a robot. Personalize your conversations and actually listen
• Follow up. And then follow up again. And maybe once more for luck
• Set appointments, not just conversations

FAQ Section

How much does it cost to buy expired and FSBO leads?
Monthly fees range from around $40 to $120 depending on the region, number of leads, and features provided.

Are paid real estate leads worth it?
They can be—if you consistently follow up and improve your pitch. The best agents view these leads as a starting point, not the finish line.

What’s the conversion rate on these leads?
Most agents report a 1-3% conversion rate. Persistence and personal touch are key.

Can I get the same information manually?
Technically yes, but it’s time-consuming. Many agents prefer paying for services to save hours each week and focus on selling.

What’s the fastest way to see a return on my investment?
Nail your script, make calls daily (even when you’d rather binge-watch shows), and always follow up!

Conclusion: Should You Invest in Lead Services for Expired and FSBO Listings?

Paid lead providers can deliver a steady stream of prospects, but success comes down to your hustle, not the list itself. If you’re prepared to dial, smile, and handle more hang-ups than a call center, it can absolutely pay for itself. If you’re only going to call once and cross your fingers, you might want to save your dollars for a strong cup of coffee.

The best agents combine paid leads with solid systems, a dash of charisma, and relentless follow-up. So if that sounds like your style, get dialing—and watch those listings roll in!