Top 4 Real Estate Facebook Groups to Improve Your Sales Skills in 2025

Osiel Jo

02 Sep 2025 — 2 min read

An important aspect of growing in real estate is staying up-to-date with technological advances in the sector, especially with the significant leap that artificial intelligence has taken and how it's evolving every industry, including ours, without leaving us behind. Knowing what's happening in the current market to always have an action plan. And belonging to communities where you can grow as a professional, share knowledge and resources, and make new connections as well. There's no better way to do this than being in the right groups on the social networks you use the most. Each social network has groups focused on real estate, and each one spreads different content, but today we'll specifically talk about the Facebook groups that I recommend you join if you haven't already.

The best and most active real estate Facebook groups nowadays.

Lab Coat Agent - Best For Learning

Lab Coat Agent is another great community of Real Estate agents, where you will find very valuable information and mentoring to improve. There are constantly top members and administrators doing live sessions to offer online coaching on sales, scripts to use in your lead follow-up process, and updated market information... Take a look if you're interested in learning more.

Real Estate Lead Gen Scripts and Objections - Best For Sales Skills

This group is one of the most active communities for agents who want to sharpen their sales and communication skills. Members frequently share proven scripts, roleplay scenarios, objection-handling techniques, and real-world experiences from daily prospecting. It’s a great place to learn how top producers approach conversations, structure follow-up, and convert more leads. If you want to build confidence on the phone, improve your persuasion skills, and stay sharp with modern lead generation strategies, this group is a must-join.

Real Estate Rockstar Agents - Best For Communication

One of my favorite groups, not as large in terms of membership as the top two, but it does have many quite interesting posts per day. This might be one of those groups you can use to ask a question if you're a bit shy and don't want to receive too much sarcasm, but rather some help.

Real Estate Agent Referral Network & Marketing Tips - Best for Networking

As the name suggests, this group is mostly about realtors who want to refer clients, and you'll find many posts on that topic: someone in a certain city who has a client in another city and needs a realtor there. Referring is one of the best ways to make friends in this business and also to gain new clients without investing in marketing or lead generation services, so take a look at this group and you might make some extra connections.

Real Estate Youtube Mastermind - Best to Learn Youtube for Agents

It's a quite segmented group for agents interested in generating leads and improving their marketing strategies with YouTube. Something that catches my attention is that, according to the top producers, YouTube is the platform with the best engagement to capture high-quality leads and close deals. However, this group only has 19k members compared to the nearly 300k that the larger ones have. This could be an advantage for you if you learn how to use YouTube for your business, as not many realtors are interested in YouTube or have the ability to perform well in front of a camera. Here's a juicy opportunity for you