Understanding Advertizip Listing Leads: A Complete Guide for Agents

Osiel Jo

14 Sep 2023 — 3 min read

As a real estate agent, understanding the leads you receive is crucial to converting them into successful listings. This guide breaks down everything you need to know about Advertizip Listing Leads—how they're generated, what to expect, and how to maximize your results.

How We Generate Listing Leads

We generate listing leads by running targeted ads across the Google network, where we build audiences of homeowners with a high probability of listing their homes for sale. These homeowners are actively seeking their property's current value to determine the best time to sell and maximize their returns.

Our approach combines historical data from over 150 million properties with user conversion data. This allows us to optimize how we serve search ads and predict which homeowners are:

Actively seeking their property value
Likely to have built equity since purchasing their property

This data-driven strategy ensures you receive leads from motivated homeowners, not just casual browsers.

1) Leads will search in Google about the value of their home with a set of related keywords.

2) They will arrive at one of our lead-magnet sites:

3) We will qualify the lead and capture it for you.

4) Once the process is complete, both the lead and you (the agent) will receive notifications. This is important for your follow-up because the lead will be informed that you will be contacting them in the near future.

You can automatically send leads to your CRM to promptly follow up with them. See how to set up automatic delivery in this video (the procedure is the same for Listing Leads or Buyer Leads campaigns):

What Kind of Leads Can You Expect?

When starting a Listing Leads campaign, it's important to understand how your local market is behaving—specifically the influx of new listings and the factors encouraging homeowners to sell.

What These Leads Expect From You

These leads expect to receive an updated valuation of their property. Here's what they already know:

Your contact details are visible to them
They understand an agent will reach out after they submit the form

Good news: We automatically send a valuation to the lead on your behalf. However, a smart strategy is to notify them whenever the valuation of their property changes. This keeps you top of mind and maintains ongoing contact.

Is a Listing Leads Campaign Right for You?

This campaign delivers excellent results if you:

✅ Enjoy building and following workflows
✅ Use a CRM system
✅ Have an automated follow-up system in place

While manual efforts can yield results, these leads need to be educated about the selling process they're beginning. Setting up a marketing sequence with your own strategy can nurture these leads effectively—without requiring constant manual effort.

Who Sees the Best Results?

Agents with a robust strategy or those specializing in listings experience an 8X ROI with Listing Leads, according to our statistics in densely populated cities.

Keep in mind: homeowners research agents before hiring someone to list their home. To secure these listings, make sure you have:

Positive online reviews (Google, Zillow, Realtor.com)
An active social media presence

What Information Will You Receive?

When a lead is generated, you'll receive detailed information to help you connect effectively. Below is an example of the data we capture:

Field	Example Value
Full Name	John Doe
Email	john@advertizip.com
Phone	+1 (800) 555-0100
Listing Address	123 Main Street, Anytown, USA, Zip Code: 12345
Selling Timeframe	ASAP
Home Condition	Needs a little work
Lead Message	I want to sell the house as soon as possible because the family is growing, and I need a larger home. Please contact me Monday to Friday after 5 PM

Important Note on Lead Delivery

We consider a lead delivered when the user has shared their phone number, email, or both. The user may choose not to share some of the remaining optional information in the form.